Who wants to make themselves independent, requires first a promising Business idea. But the idea is not enough. Their creation also requires a sophisticated plan of how this idea can be successfully implemented in practice. This plan must take into account all factors that may be critical to success or failure. He is the director's instructions, the founder, which determines his next moves. Depending on the project and industry are made on a business plan for different expectations: If a capital-intensive science-based companies, of course, must represent certain content much more extensive than the one who wants to operate a courier service.
Why a Business Plan?
Who wants to be an entrepreneur that practice in any case into the blue. Even without a foundation of planning is almost certainly fail. The thoughtful and detailed planning is its creation, the greater the chance that their project will obtain the desired result. A detailed business plan "forces" them to rethink all the important points of their creation, all the opportunities and risks. Every problem that they have already recognized in the planning and and possibly solved means a facility and additional space after the business launch.
Apply carefully and enduring all the information together, which one of them required. This means a good piece of work doing that they will fall for anyone who is worth it. Only then they can establish a rule with great probability that work their business idea.
a meaningful business plan is also essential in efforts to convince their donors that their planned business which will generate revenue King to repay the borrowed money. In addition, if you have already planned the launch carefully, it will also be able to continue to plan, respond to change and their business concept new conditions constantly adapt.
help with business plan
There are a number of offers of assistance, to assist it in preparing its plan: first of all the chambers, the business plan competitions, founder of local initiatives and the advice offered by the KfW SME Bank. An important rule is however: Help and advice is essential. All information and plan details have to be gone but in their own head, so that they maintain in the period following the advice and support on top.
form of the business plan
A well-crafted business plan is
- Meaningful: it contains all the information that a lender expected if it is to finance the project.
- clarity of structure: it is divided into different groups.
- understandable Good: he should also be written in layman's language.
- Fast facts: it should cover, including the notes does not exceed 30 pages.
- readable light: font size 12 point, 1.5 line spacing, margins at least 2.5, paragraphs, sub-headings.
- Aesthetically pleasing: the external appearance is neat, professional, not the playful übertriebeno graphically.
numbering information to develop a business plan
Summary
it briefly and clearly the arguments to convince their investors of their business idea. A total of not more than two pages.
business idea
answer them clearly and simply the question: what would you do? Write to both their short-term and longer-term business goals. Remember: If your business idea has a certain something that sets them apart from the competition. Consider the possibility of development opportunities.
Business idea will find:
Many a potential founder and many potential founders are still looking for a promising business idea.
provide a number of sources of information on general economic trends, upcoming industries, successful business ideas to examples of successful individual companies
information
General trends / Examples: (consumer magazines, business magazines or their on-line information on the Internet
Industry: Current market studies of many research institutes
business ideas: journals, magazines, founder fairs, Competitions founder, founder initiatives.
business succession
If you buy an existing business or take on lease, not only the business idea, but usually customers, personnel, etc..
franchise
The opportunity to become familiar with a foreign (usually already markterpobten) relate to the idea independently.
explained in more detail here
patent searches
the German Patent and Trademark Office patents are sometimes "broke", although developed and applied for but not reused.
Internet
The Internet contains business ideas from around the world. Here you can see trends and examples from other countries, which can be transferred if possible on the domestic market.
service
- Describe your product or service in simple terms, it is understood that a non-professional and attractive place.
- Avoid technical terms, formulas and technical details. Just technical products and services techniklastike should be described as saying that there is a potential donor, what they are doing. If he does not, he will not fund their project.
- Whether your technical Models are accurate, should show you in doubt by engineering evaluation.
- Put pictures, drawings or diagrams at.
- rename it, if any, patents, rights, licenses, contracts, and attach copies of your business plan in the appendix.
- especially for complex products, it is necessary to make every step of production significantly. What we as the company itself, which worked out?
Market Overview
customers: Describe your product or its Dienstleistungaus the visible future customers.
- What benefits do they offer them: Money, time, savings, fun, etc.? Make many of their own surveys. If you hear from friends and acquaintances. Evaluate them with their findings, the offers of its competitors: how good they are compared to them?
- Find them, how their industry entwickelt.Ihr company will only succeed if it is also their entire industry well. Make your own polls. You are speaking in their industry: Ask at banks and its bank for the latest industry research. If the growth rates so high that is to be expected for a new entrant enough revenue?
competition:
If the market in which they want into it, profitably, there is always someone who is already active there, or will be.
- Get them to the Web while in the yellow pages who is one of their competitors.
- Run your main competitors and their offers. What turnover, market share do they have?
-market potential is large enough for all?
- Competitors may also be companies that do not offer exactly the same but similar.
- Do not forget the Internet presentation of their city or region.
- Ask the experts on their board who know the local or regional market for some time.
location
Justify the choice of the site. The site plays a crucial role in the company's success. Because of the large number of industrial and building code regulations and laws that are not part regulated uniformly, should any prospective founders encouraged to consult the relevant competent municipality, as the area in which he describes the foundation is planning its operation, are reported in Bebaungsplanplan is. If it is in commercial or industrial area, so is its foundation due to legal provisions are generally not at risk. However, if the site is planned to be residential or mixed use, he should consider whether the settlement of his farm does not preclude.
Marketing
Describe how to develop and present their offers, so that SES stands out from the competition. Clarify this:
- What is their special customer benefits such as a special service or spare parts service?
- What is the price as very cheaper price by lower costs in the company?
- route by which they reach their customers, for example by a fast and cost effective online distribution?
- What advertising they do inform their customers?
business organization
Management / Founder people
- Go here for the whole team: shareholders, directors, employees.
- Explain why you want to go into business with this project.
- Who has what training and experience?
- Distinguish between their professional qualifications and their entrepreneurial skills.
- Make it clear: Who will take on which roles?
- Create an organizational chart if necessary. Full CVs should be enclosed in the annex.
legal form
Here are the legal forms Overview
Before you decide on a legal form, they should clarify a number of questions:
- How many people should take responsibility?
- Do you want to start without a lot of paperwork?
- Will they limit the liability?
- Do you want a legal form that provides a positive image possible?
- Do you want a legal form, which requires the simplest possible accounting?
- Do they want a legal form, which requires a minimum capital investment?
organization
you ask about the different forms of organization. In addition to the strictly linear structured organization, there are, for example, project-based organization, which is responsible for the respective project manager.
employees
Justify the selection of their employees
Think also of your staff plan on how to start. Our staff are increasingly becoming a decisive factor in competition. Allow at least three years in advance. Only the companies will gain a competitive edge is permanently that have qualified and motivated staff.
Opportunities and risks
Many bankers can live with risks if they have the impression that the founder is responsible for it.
- Make absolutely worst-case and best-case scenario.
- Think carefully: Under what conditions does not approach her?
- How can they then react (eg reduce costs, change offers, look for new markets)?
- Evaluate the likelihood of the identified opportunities and risks.
- Justify their earnings with researched and verifiable facts and figures of chambers, banks, industry associations etc.
financing
Financing is the most difficult part of the business plan. Since this is largely an estimate, you should present your figures and plausible evidence with documentary evidence. be accompanied by:
- Capital Requirements
- Financing Plan
- Liquidity Plan
- Profit and Loss Account and profitability accounting
Capital Requirements
The Kapitalbedrafsplan shows them how much capital they need for what position.
- Calculate it for at least six months.
- they also take into account a reserve for contingencies and for Costs of private life.
- Think also of the different maturities of the debt financing. If the grace period is over, is also a considerable financial burden.
budget
equity
Banks usually expect to be involved as a contractor with the borrower's own funds.
- Enter the amount of equity in that they will bring to the company.
debt
be a part of the capital required, you can cover yourself.
- What is the investment share as they would have to cover a loan?
- What public programs are eligible for them?
- terms of bank loans or public funds it should correspond with the liquidity needs identified by them.
liquidity Plan
A sound liquidity forecast shows her ability to pay for a certain period of time.
- Set the expected revenue expenditure for the first three years compared to.
- If you are looking for figures for expected sales: chambers, associations, banks and savings can help you with industry values.
- Define the industry data for payment of bills before and tell them how to overcome such long payment periods.
- Explain how long it is until they are actually in the black and how to survive the time until then financially.
earnings preview / efficiency calculation
The earnings preview / return statement shows whether it is worth their project.
- If their revenues exceed their costs?
- Show which they and their products or transactions which Services account for which customers.
- The numbers must, even if it is an estimate and to understand.
- If you are looking for figures for expected sales: chambers, associations, banks and savings it can use this to help industry figures. What happens if a small or no conversion is achieved?
Good luck
T.
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